Financial Services • 18th September 2025

Brand Strategy & Creative Development for Financial Services Firm

End-to-end brand strategy, competitive analysis, & creative development. Includes brand positioning, story and narrative development, brand voice, visual brand design, style and editorial development.

Consumer Health • 18th September 2025

Brand Strategy, Creative, & Collateral Development

End-to-end development of B2C health and wellness start-up. Brand design system, product naming and packaging, brand style guide, voice, tone & personality. Ongoing advisory and strategic development to differentiate and fuel growth. https://whatiscadence.com/

Consumer Health • 20th August 2024

Brand Strategy, Web, Collateral, Product Packaging Development

Large brand development project for a new B2C supplement brand. The project entailed both creative and technical development prior to company launch.

Consumer Beverage • 20th August 2024

Brand Design & Marketing Collateral Development

Brand Strategy, Site & Collateral Design for B2C Spirits Brand

Consumer Health • 20th August 2024

Brand Strategy, Marketing Collateral,Web UX/UI Design

End-to-end brand strategy, messaging and positioning. Slides are a partial representation of work delivered due to non-disclosure.

Consumer Health • 19th August 2024

Market Research and Brand Strategy

High level brand strategy and market research project for supplement brand with science backed technology looking to differentiate themselves within a highly crowded and saturated market.

Consumer Rewards • 1st April 2021

Technical Collateral Design for B2C Wellness Brand

This document was produced from scratch over a period of 90-days, requiring input from multiple creative collaborators, plus financial and legal review. I was fortunate to lead the project and guide it to completion.

App Development • 1st April 2021

Brand Strategy & Full-Stack Marketing Development For SAAS Start-up

Head strategist and project lead for end-to-end build-out of marketing assets for software start-up. Included narrative and design strategy working closely with design, content, and development teams. PR strategy development and content resulting in publication in Forbes magazine.

Advertising • 1st April 2021

Influencer Campaign Development

Developed health practitioner outreach campaign to drive traffic and leads to featured advertisers for their health care clinics, resulting in new annual directory subscriptions.

App Development • 1st April 2021

Brand Strategy & Product Plan For B2C Web App

Lead brand and product strategist guiding creative teams throughout production of key brand assets including UX, content, decks and go-to-market strategy

B2B Consulting Services • 1st April 2021

Brand Strategy for B2B Services Start-up

Founded this services firm and developed all assets including website collateral and all operational processes and infrastructure. Serving as head visionary and strategist, creative director, content writer.

Consumer Health • 1st April 2021

Brand Strategy & Full-Stack Creative Development

End-to-end brand development for B2C wellness company serving as head strategist, project lead, and content writer Assets included full-stack marketing development and assets

App UI/UX Design • 1st April 2021

Head UX/UI Strategist and project lead For Consumer Products Company

Lead strategist and Creative Director for company's online shopping cart. This was one component of a larger re-branding project encompassing visual elements, messaging, & brand positioning.

App Development • 1st April 2021

Brand Strategy & Full-Stack Creative Development For Eco Travel Start-up

Brand development, creative and content for travel app start-up. Deliverables included narrative, design, and content for website, white paper and presentation deck. Led production and delivery teams for all assets.

Dental Health Benefits • 1st April 2021

Ad Campaign For Health Benefits Company

Digital ad campaign focused on consumers who are seeking affordable dental care. Developed all copy. Served as project lead, content and creative director Including research, copywriting, budgeting, & traffic generation.

Education & Training • 1st April 2021

Brand Strategy, Design & Content For Education Start-up

Workshop.Life is a physical space committed to kids 12 and up who seek hands-on opportunities outside of sports and video games. Workshop.Life is a place for kids to build and tinkering while learning critical social and life skills

Financial Services • 1st April 2021

Blockchain Communications Strategy

Lead strategist, creator, and content writer for blockchain education initiative for angel investment community. The project's purpose was to provide a baseline primer on Blockchain concepts within a 15-30 minute window.